Johan De Geer

Founding Partner
[email protected]


Varmland, Sweden

Stockholm, Sweden, St. Petersburg, Russia

Chumak (Ukraine), The Boston Consulting Group (Stockholm), Oriflame (Baltics, Vietnam), Endurance Capital (Vietnam)

Ho Chi Minh City


Mr. De Geer has 20 years’ of executive management experience in emerging markets and is a co-founder of Endurance Capital.

Since 2012, Mr. De Geer resides in Vietnam where he has been the Managing Director of Oriflame – one of the country’s most known consumer brands with a country-spanning sales network including tens of thousands of independent distributors. Previous emerging markets experience include C-Level, Sales and Marketing and Country Management positions in the Baltics and in the Ukraine.

From 2007 to 2009 Mr. De Geer worked with The Boston Consulting Group in Stockholm as a management consultant on strategy projects within areas such as M&A, Due Diligence, Organizational Development, Corporate Governance and Growth Acceleration.

During three years in the Swedish Armed forces Mr. De Geer became a graduate of merit from the Nordic Combat School where he received an extensive and practical leadership education to become a 2nd Lieutenant in the Swedish Mechanized Infantry Reserves. He also holds a Master's degree in Marketing and Finance from the Stockholm School of Economics, and a minor in international business from St. Petersburg State University.

Mr. De Geer is a passionate telemark skier and language practitioner. He has learned to speak 6 languages including basic Vietnamese.